A New Yorker’s peek guiding the scenes of an apartment tour went viral before this month, drawing ire above the intensive opposition for housing in New York Metropolis.
Sarah Lou Kiernan, a freelance cinematographer, captured a group displaying up to perspective an condominium in the Brooklyn community of Greenpoint on May possibly 7. Her TikTok video has racked up above 1 million sights.
Whilst dozens of hopeful renters clustered outside the house, the genuine estate agent who would be displaying the apartment took a selfie with an outstretched arm, attempting to seize the massive team guiding him.
“NY authentic estate agent requires selfie with candidates for condominium mainly because he is ‘never viewed this a lot of people today for an open up household in 17 yrs,'” Kiernan described in text overlay.
In the clip’s caption, she added, “The apartment marketplace is crazy in Brooklyn, probably 50 men and women for 1 apartment.”
All through the height of the COVID-19 pandemic, hundreds of citizens fled the town and rents plummeted. Some hire rates dropped by almost a third when the virus surged in 2020, according to a report from Condominium Manual.
On the other hand, that development flipped above the earlier year, as New York has viewed some of the swiftest-soaring rents in the place. In March, rents were being up 35 % in the metropolis from a calendar year before, in accordance to serious estate business Redfin. Across the nation, soaring property finance loan rates and document-higher house price ranges have priced numerous opportunity homebuyers out of the market place, driving desire and cost hikes for rentals.
The apartment currently being revealed in Kiernan’s video clip was “hire stabilized,” she reported in a comment, explaining the sky-significant interest. Lease stabilization is a program of regulating rents, covering about 1 million residences in New York Town.

Spencer Platt / Personnel/Getty Pictures North America
In a stick to-up video, Kiernan advised that even this hotly ideal apartment could be building a “sucker” of possible renters.
She shared a 2021 Greenpointers article about the setting up, which is called the Astral, alleging that its longtime superintendent “recorded feminine tenants without having their know-how with cameras planted all over their apartment.” In accordance to the posting, legislation enforcement officers located 3 years’ value of footage capturing tenants showering and modifying outfits.
Kiernan’s viewers fumed around her encapsulation of the painfully aggressive rental sector.
“This is…incredibly unhappy and infuriating,” reported the prime remark.
“This is why I are unable to get an additional spot in Greenpoint even however I have been searching for two a long time,” a neighborhood commented.
The city’s infamous rental industry has gone viral in advance of, with New Yorkers on a regular basis sharing the outrageous strains to tour apartments. An condominium that charge $2,500 a thirty day period was mocked last yr for lacking a functioning oven door, even though a man’s documentation of the “smallest apartment in New York” drew horror from viewers throughout the environment.
Newsweek arrived at out to Kiernan for comment.